The story so far: the Run DMC logo celebrates its 30th anniversary this year. Originally designed by Brit Stephanie Nash, who worked for Island Records at the time, it has been used on merchandise since the mid-80s – and is one of the few band logos to appear on a pair of trainers. It's the T-shirt that has become a streetwear classic, though. The bold design and the unshakeable bond to a pioneering hip-hop group makes it so. As Nash pointed out last year, a similar design for an 80s pop group wouldn't work. The Wham! shirt revival is yet to hit, that's for sure. Current style stock: high. The original is seen on streets everywhere, and in Urban Outfitters. Versions with different messages spelled out.

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Che Guevara

The story so far: based on a 1960 photo of Guevara by Alberto Korda, Jim Fitzpatrick's 1967 reworking – a kind of Warhol screenprint-like design – put Che on his road to becoming the leader of revolutionary chic, whatever you think of that as a concept; the T-shirt has been selling in a very capitalist manner since the 80s and now has its own official merchandise store. These days, the politics don't even come into it. To paraphrase film director John Waters, Che's unlikely fashion status is really quite simple – the man "knew how to wear a beret". Current style stock: low. After Shepard Fairey's "Hope" Obama homage in 2008, Che's beret is drooping a little. File away till the revolution comes.

Sonic Youth Goo

The story so far: Raymond Pettibon's Lichtenstein-like drawing for the band's 1990 album Goo was based on a 1966 photograph of Maureen Hindley and her first husband David Smith, witnesses in the trial of the Moors murderers Ian Brady and Myra Hindley. The illustration's use on the band's tour merchandise has led to a continued cultural relevance over nearly 25 years. It is one of those designs that never quite loses its cool (down to Sonic Youth's gold standard authenticity? Or the fact that it looks really good with jeans?) and has spawned hundreds of parodies, with a Tumblr dedicated to them. Current style stock: consistently high. But, be warned, the same could once be said about the Ramones T-shirt and look what happened there.